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Drew Hendricks

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Top Stories by Drew Hendricks

"Why buy the cow when the milk is free?" is a question that one usually doesn't associate with high-tech. However, it's an appropriate question to ask the executives at Apple right now. Apple's latest iPhones come with a new operating system with state-of-of-the-art features. Although this operating system is unimaginatively named iOS 7, it's definitely a "must have" for people who want to stay on the bleeding edge of the technological revolution. However, old school iPhone users can get the exact same operating system on their mobile devices without spending a dime. The new version of iOS will work on iOS equipment dating back to 2010. Devices eligible for the upgrade include the iPhone 4, the iPad 2, and the iPod Touch that was released at the end of last year. So where is the incentive to spend the money on a new device? There isn't one, apparently. Even Apple's... (more)

Will the Shutdown Devastate the US Economy?

Having more than 800,000 employees not drawing their paychecks can't be a good thing in a struggling US economy where job reports are watched as closely as the Dow Jones Industrial Average. Some experts don't believe the government shutdown will have much of a negative impact. According to the research firm IHS Global Insight, "The spending habits of government employees probably would not change if the shutdown was short-lived, particularly if they believed that they would receive back (pay)." The average American will likely be thinking of the government shutdown when making ... (more)

Small Business Essentials: Why You Should Never Finish Your Website

If you're running a small business, it can sometimes seem that creating a website and handling online marketing consume an awful lot of your time. You may also be getting bombarded with emails warning that your SEO is inadequate, your security isn't up to scratch, or you'd be doing much better business on the Internet if you used the help of someone from the other side of the globe. When you're dealing with pressure from customers on the one hand, and suppliers and bankers on the other, it can seem like the best course is to get your website finished and forget about it -- thankf... (more)

When Is an SEO Audit Necessary?

After losing roughly 25 percent of its search visibility on Google, Expedia's CEO Dara Khosrowshahi stated the importance of knowing what's going on when it comes to SEO practices. In a conference call, Khosrowshahi explained, "We look at all of our practices in Google, our SEM practices. We make sure that the content on from our side is great, our SEO practices, et cetera, and we're constantly auditing them and making sure that our practices are industry leaders. So really, that's the only comment I'll make. Google's a big partner. We continue to grow with them. And from a long... (more)

How to Beat the Curve When You're Behind in Big Data

Data management is undergoing a major shift as more and more enterprises are discovering the benefits of Big Data and venturing headfirst into a dynamic new era of innovation and data explosion. Today, there are more opportunities for businesses to gain insights from valuable data than ever before, but they must embrace change to do so. Organizations across the world are embracing this change and beginning to implement Big Data programs. However, with an overwhelming array of moving pieces to consider, some remain puzzled as to where to start. Well, here's some valuable advice o... (more)